1 Non voters exceed the number of voters for any one party - we progressives should treat very carefully the conventional wisdom that parties should target their resources and efforts on getting out those who only occasionally vote, or who will vote for different parties at different elections. We need to make efforts to engage those who feel dis-engaged from politics too - and there are an awful lot of them!
2 The Conservatives benefitted in 2015 from a split amongst progressives (who are mostly Labour; Liberal Democrat or Green) - and in fact that split has been key to Conservative domination of British politics for the last century.
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